Total Customers
156,340
▲ 6.8% vs last month
Monthly Revenue
$847K
▲ 12.5% vs last month
Conversion Rate
3.84%
▲ 0.52pp vs prev.
Avg Order Value
$134.52
▲ 5.7% vs last month
Ad Spend
$103.6K
▼ 3.2% vs budget
NPS Score
72
▲ 4pts vs last quarter
Email Subscribers
84,291
▲ 2.1% vs last month
Email Open Rate
38.2%
▲ 1.8pp vs prev.
Social Followers
213K
▲ 8.4% vs last month
Bounce Rate
34.7%
▼ 2.3pp vs prev.
Customer LTV
$2,847
▲ 4.3% vs prev. quarter
Support Tickets
342
▲ 11% vs last month
Branded Search
Last 30 days
41,582
▲ 14.2% vs prev. period
Brand Mentions
Social + press
8,714
▲ 23.1% vs prev. period
Net Promoter Score
72
NPS 0 100Target: 65 | Industry avg: 58
Customers
Total active
156,340
▲ 6.8% vs last month
Customer Lifetime Value
Average CLV
$2,847
▲ 4.3% vs prev. quarter
Demographic Breakdown
Traffic Sources
Web Conversion Rate
Visitor to lead
3.84%
▲ 0.52pp vs prev. month
Campaign Budget (Q1)
Total budget
$250,000
Spent to date
$187,450
75% utilised
Budget utilisation 75%
Paid social $72,300
Google Ads $54,200
Content production $31,450
Events & sponsorships $18,900
Email platform $10,600
Total spent $187,450
Digital Ad Performance
| Channel | Spend | Impressions | Clicks | CTR | CPA |
|---|---|---|---|---|---|
| Google Search | $32,100 | 1.2M | 48,600 | 4.05% | $12.40 |
| Meta (FB + IG) | $28,400 | 3.8M | 76,200 | 2.01% | $8.70 |
| $14,200 | 420K | 8,400 | 2.00% | $34.50 | |
| Display / GDN | $11,800 | 5.6M | 22,400 | 0.40% | $6.20 |
| TikTok | $9,600 | 2.1M | 63,000 | 3.00% | $5.10 |
| YouTube | $7,500 | 890K | 17,800 | 2.00% | $15.80 |
Channel Performance vs Target
Organic — 14,200 / 15,000 95%
Paid — 9,800 / 12,000 82%
Social — 6,100 / 10,000 61%
Email — 3,400 / 8,000 43%
Referral — 2,100 / 3,000 70%
Lead Quality Mix
Email Open Rate
open rate
Industry avg: 21%